Entrepreneurship and branding:

PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT

Purpose:

Brand Identity, Non-Profit Organization & Creation

My role: Graphic Designer, Design Strategist.

Timeline: April-May 2019

In collaboration with Brittani Thurlow, Nano Liu, Tarun Nalluri & Malik X Williams

You are a group of 4–5 students with similar calling intentions to collaborate on a branding project.

Design the intention and the brand for a fictitious non-profit organization that engages in the field of water: water literacy (education), water & social justice (gender equality), water & culture (appreciation/art), water & ecology (biodiversity/climate change/ indigenous & emerging technologies).

Group calling intention: How is Gaia’s Cradle empowering individuals through accessible biomimetic process to harmonize with nature?